Branding My Multi-Passionate Business
As a multi-passionate, I was hearing from people around me: “It’s really important to niche down so people know exactly what you are bringing to them.” I could sense certain truth in that statement, because I do love a lot of brands that cater to specific needs. However when I tune into my self, my nature, I am a jack of all trades. I love EVERYTHING, I want to learn ALL OF IT. I’m hopping around making pottery, cheese plates, flower bouquets, cooking, abstract painting, photographing life, singing - my goodness I couldn’t list it all as there is so much to build upon. I love it all! And I would look around for examples of people who had a business like I wanted but no one had quite that secret sauce I was searching for.
In my healing work. I have learnt your greatest teacher is you. And you learn as you go.
So below I am sharing a few key takeaways from me determining my brand and ethos, and how I found my recipe for creating the lifestyle brand “Shayla Manee”.
Start where you are now. You will always learn as you go. There are certain lessons you cannot learn until you are in the embodiment of the action. I would not have figured out what I wanted if I didn’t just start where I was. You build as you go - more will be revealed to you as you keep moving. I see it as, you have this path of life and you can’t know or control every turn down that path - so you take one turn and more of the path is revealed to you.
Your creation process IS your brand through line
You have a unique magic within you no one could ever emulate or create.
I looked around A LOT to see what others were doing and for a little bit there, I thought I could follow their recipe for branding to make it my own.
A story for you: I was working with this coach long term, and I could see her language and thought processes working for her business. So I started taking on that language in my posts - my voice started being like an echo of hers. It wasn’t intentional but I remember my mom reminding me, “Remember your voice.”
That activated me to turn inward and ask myself: what do I actually want to share? What lights me up? What is so freaking exciting and on my heart always? How do I speak when I am so lit up? How can I own that more?
I started there and it became clearer and clearer what I was drawn to. Write down a list of all the beautiful things that LIGHT YOU UP NOW - do you see a pattern? What types of things makes your heart pitter patter? Remember its a journey of curiosity and play as you go.
Your unfiltered voice is MAGIC
This is what people LOVE. Your people will be SOLD. OBSESSED. Just absolutely IN. And why would they be in? Because you are freaking MAGNETIC. Like you have this insane ability to connect dots and explain things in your own beautiful voice. I think about some of the creators I love investing in, I love reading about, I love their content, their sharing, their storytelling - what is it about them that draws me in? They UNAPOLOGETICALLY own their story.
So how can you own your process more? Tune into yours. Take time to go inward.
I tuned into mine - and found the through line in all that I was doing: Art + Healing.
Any kind of art lights me up. Every. single. kind. I am obsessed.
Spiritual healing and manifestation - I could talk about it FOREVER and literally it is my living prayer and devotion.
BOOM - my brand through line is healing and art. And just like that everything falls under that - my daily meditation, my hot girl walks, my celery juice making, my UX design work, my painting, my content creation, my writing, my photography, my singing - whatever it is. Because my life is literally a living breathing creative process of art and healing in my embodiment in this world.
How did I find this out? I kept tuning inward to my heart. I kept following every desire, with trust that it was going to unfold. And my ethos became clear as day as I moved.
Allow it to build naturally
You won’t know how it’s going to unfold. So start here. I know I said this already, but I promise you find out as you go. If you have a desire to brand yourself, this is just the beginning. Life is about constant evolution.
Allow yourself to pivot
This isn’t the end all for me. I keep building, evolving, growing, changing. Who knows how my brand will evolve? I don’t but what I do know to be true now is enough for me to act in bravery, in courage to own who I am now.
People love you for loving you. It starts with you choosing I am worthy of loving myself and sharing this natural love I have for what I want to create in this world. And that is SO POWERFUL & EXPANSIVE.
P.S. You want to feel the epic freedom of creating a lifestyle, your life’s brand, in a magical concoction that absolutely serves you? Join the Luxe Creatura Monthly Membership - where we will dive into the authentic intuitive within you and unleash in wild expression!