NRPA Print Design

Role

Graphic Designer

Deliverables

Print PDF

Interactive PDF

Timeline 

3 weeks

Tools

Adobe Illustrator

Adobe InDesign

2017 Media Guide

As a Design Intern at the National Recreation and Park Association (NRPA), I worked with the Marketing and Communications department in creating web and print-ready materials to assist in new brand implementation, creating reports, brochures and programs.

I redesigned the departmental Media Guide for clients interested in purchasing advertising space with NRPA. To ensure the final product would be an understandable and modern design, I crafted the following pieces to enhance the guide:

• statistical infographic of audience engagement for media channel NRPA utilizes
• scalable sizing guide for clients to recognize purchasable advertisement space
• mockups of the websites and magazines to display the products in a sleek manner

This project entailed studying user's interactions through current departmental staff, competing advertisers, and customer engagement. With focused analysis, the design addressed particular drawbacks in previous editions and modernized the advertising of media availability.

The 2017 Media Guide is a 17-page edition available online and in print.